大众饼坊 – Ta Chong Biscuits and Confectionery
About Us
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Love & Care
Welcome to TA CHONG BISCUITS & CONFECTIONERY, your destination for a delightful assortment of biscuits and pastries.
We take pride in our heritage, inspired by the recipes passed down from the renowned biscuit master, Li Yaoxuan, from Guangzhou, during the late Qing Dynasty era. Infusing traditional craftsmanship with modern innovation, we offer a unique blend of classic and novel flavors.
Using only the finest and healthiest ingredients, ensuring both quality and affordability. Join us in experiencing the taste of tradition with a twist at TA CHONG, where every bite tells a story of heritage and excellence.
Our Story
Founded by master baker Mr. Chin and his wife. Our commitment to baking fresh products at reasonable prices has won the hearts of our customers. Join us and discover the diverse range of treats crafted by Mr. Chin, blending tradition with modern flavors.
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1999
TA CHONG was founded by master baker Mr. Chin and his wife, initially specializing in selling fruits, walnut cookies, and doll mooncakes. Our commitment to baking fresh products on-site, using carefully selected healthy ingredients, at reasonable prices has garnered positive reviews from customers and earned us a favorable reputation.
2000
Diving into the traditional recipes handed down from the renowned biscuit master, Li Yaoxuan, of the late Qing Dynasty era. Through meticulous research and innovation, Mr. Chin has created a diverse array of delicacies, featuring five uniquely flavored traditional chicken biscuits and an assortment of innovative pastries.
2009
TA CHONG has been featured in various media outlets, including Sin Chew Daily and Guang Ming Daily. In 2009, it was even highlighted on the 8TV program “Ho Jiak.” Additionally, our Doll Mooncakes were invited to participate in a food exhibition in Singapore.
2012
Thanks to our rich cultural heritage and Mr. Chin’s daring innovation, TA CHONG now boasts over 50 delectable varieties of biscuits. From humble beginnings as a single stall, we’ve expanded to two shop lots, with TA CHONG’s renowned biscuits available in over 25 shops across Malaysia.
Our Journey Continues
Now, TA CHONG continues its legacy by expanding its reach beyond Malaysia, distributing our products to an increasing number of shops, including those outside our home country, such as China. Our commitment to quality and tradition remains unwavering as we strive to share the taste of TA CHONG with even more people around the world. Join us on our journey as we continue to grow and innovate, spreading the joy of our delicious treats far and wide.
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